Insights to provide you with a better understanding of people, culture, and technology.
During the pandemic, webinars became a go-to format for disseminating information at scale. Unfortunately, we’re still suffering the consequences of this poorly planned and implemented content strategy.
Video can be very effective, but it needs to be done thoughtfully. Sending people an hour-long talking head (lecture) video is not the most helpful strategy. Follow these recommendations to improve your resources.
Stop obsessing about which “content type” to use and focus on the purpose. Learning is a dance between current and future states, and you have to balance making it easy for them in the right places so they can focus on stretching themselves bit by bit in their knowledge and skills.
Customer education often starts as a marketing initiative, which comes with surprising challenges.
There are some very clear parallels between industries—however, there are some significant differences as well that can get in your way if not carefully planned for.
There are so many simple ways to improve this format and make it more accessible and useful! You don’t need to throw it out, but let’s put a little bit more effort into it so that it actually becomes something people can use.
We’ve all heard of explainer videos by now. Love ’em or hate ’em, they work. In fact, they’re so successful that they’ve spawned an entire industry of software (Toonly, Vyond, Doodly etc.) and media channels. On the other hand, we have the Engager video where the primary purpose of is to engage the learner. They
How much do people value learning new things, compared to how much they feel the need to protect what they already know? Knowers tend to shut down ideas, while learners are more open and seek out contrary knowledge to increase clarity or their understanding of the whole picture.
What can we learn from improv beyond “yes, and…”? How to use statements. Every situation will have a different dynamic and expectations attached to it. Trying to understand the other person’s expectations and goals and your own can help you decide what to do.
In the emotional or affective realm of perception, animation is king. Lifelike movement has the ability to engage, delight, and express emotion and personality. Movement is a basic logical extension of human–computer interaction, the way we communicate with our devices and they communicate back to us.
Thoughtful sound design can provide memorable feedback, it can make an interaction seem more natural or immersive, and it can give you another tool for reinforcing your message.
This is your chance to make a difference for your audience and organization. Reach out, we’ll be happy to answer all your questions as soon as possible.