Insights to provide you with a better understanding of people, culture, and technology.
There are so many simple ways to improve this format and make it more accessible and useful! You don’t need to throw it out, but let’s put a little bit more effort into it so that it actually becomes something people can use.
We’ve all heard of explainer videos by now. Love ’em or hate ’em, they work. In fact, they’re so successful that they’ve spawned an entire industry of software (Toonly, Vyond, Doodly etc.) and media channels. On the other hand, we have the Engager video where the primary purpose of is to engage the learner. They
How much do people value learning new things, compared to how much they feel the need to protect what they already know? Knowers tend to shut down ideas, while learners are more open and seek out contrary knowledge to increase clarity or their understanding of the whole picture.
“Emotional Granularity” is the ability to describe and differentiate between the many nuances and variations within a broader category of emotion.
Thoughtful sound design can provide memorable feedback, it can make an interaction seem more natural or immersive, and it can give you another tool for reinforcing your message.
In the emotional or affective realm of perception, animation is king. Lifelike movement has the ability to engage, delight, and express emotion and personality. Movement is a basic logical extension of human–computer interaction, the way we communicate with our devices and they communicate back to us.
What can we learn from improv beyond “yes, and…”? How to use statements. Every situation will have a different dynamic and expectations attached to it. Trying to understand the other person’s expectations and goals and your own can help you decide what to do.
This is your chance to make a difference for your audience and organization. Reach out, we’ll be happy to answer all your questions as soon as possible.