Insights to provide you with a better understanding of people, culture, and technology.
Let’s take a look at Google’s May 2025 launch of Material Design 3, their most research-backed visual language. MD3 represents Google’s response to evolving user expectations—namely, that technology should not just function well, but should also resonate emotionally and adapt personally.
The experience arc is the sequence of designed touch-points that guide a person through emotional, cognitive, and behavioural states. It’s the spine of a learning, product, or change journey.
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