Insights to provide you with a better understanding of people, culture, and technology.
During the pandemic, webinars became a go-to format for disseminating information at scale. Unfortunately, we’re still suffering the consequences of this poorly planned and implemented content strategy.
Video can be very effective, but it needs to be done thoughtfully. Sending people an hour-long talking head (lecture) video is not the most helpful strategy. Follow these recommendations to improve your resources.
Stop obsessing about which “content type” to use and focus on the purpose. Learning is a dance between current and future states, and you have to balance making it easy for them in the right places so they can focus on stretching themselves bit by bit in their knowledge and skills.
Customer education often starts as a marketing initiative, which comes with surprising challenges.
There are some very clear parallels between industries—however, there are some significant differences as well that can get in your way if not carefully planned for.
A common mistake when selecting a LMS platform is to think of your LMS and resources as the same thing—they are not, and you’re likely being swindled if an LMS vendor is promising you large content libraries for signing up with them.
There are so many simple ways to improve this format and make it more accessible and useful! You don’t need to throw it out, but let’s put a little bit more effort into it so that it actually becomes something people can use.
We’ve all heard of explainer videos by now. Love ’em or hate ’em, they work. In fact, they’re so successful that they’ve spawned an entire industry of software (Toonly, Vyond, Doodly etc.) and media channels. On the other hand, we have the Engager video where the primary purpose of is to engage the learner. They
“Emotional Granularity” is the ability to describe and differentiate between the many nuances and variations within a broader category of emotion.
Thoughtful sound design can provide memorable feedback, it can make an interaction seem more natural or immersive, and it can give you another tool for reinforcing your message.
In the emotional or affective realm of perception, animation is king. Lifelike movement has the ability to engage, delight, and express emotion and personality. Movement is a basic logical extension of human–computer interaction, the way we communicate with our devices and they communicate back to us.
This is your chance to make a difference for your audience and organization. Reach out, we’ll be happy to answer all your questions as soon as possible.